How €4,639 in ads sold 3,971 tickets & generated €72,000 in revenue
⏱ 2 min read · 12 slides
A long-awaited summer event in Dublin bringing the best national and international breweries. The requirement was to build a website from scratch, integrate it with a ticketing system, and build digital campaigns that would drive ticket sales.
We had 8 to 10 weeks available with a modest budget and a big target to make it happen.
Before touching the budget, we built the full measurement stack and marketing infrastructure. From Meta Pixel, Google Tag, and conversion events to UTM governance, everything tracked from day one.
Why it matters
Flying blind costs more than any setup time. The data collected in week one funded every data-driven decision in the following weeks.
Building interest-based cold audiences was key to success. From craft beer to food festivals and local events, the right audience engaged with our ads, we flipped the switch to retargeting.
Search campaigns targeted branded and event-adjacent keywords. When potential attendees searched, we were right there with a clear path to purchase on Eventbrite.
14 days out from the event, the signals were clear. Retargeting was outperforming cold ad sets. Because search intent was spiking, we moved fast!
Every euro spent on ads returned €15.50 in ticket revenue. That's not a lucky campaign — that's a system built on tracking, testing, and smart allocation.
Only 6.71% of revenue went to ads. That means 93.29% went straight to the client. Precision over volume — every time.
This campaign worked because we built the infrastructure before the spend, read the data as it came in, and weren't afraid to shift budget when the signals pointed somewhere better.
No guesswork. No set-it-and-forget-it. Just clear strategy, clean data, and fast decisions.
We build the full performance stack — tracking, targeting, creative strategy, and real-time optimisation — so your budget works as hard as it possibly can.
streetwiseconsultancy.com · Dublin, Ireland