Full funnel Meta, website and Go High Level for a US life coaching brand
2 min read · 12 slides
Gates Coaching Group had a real product and a growing audience. What they didn't have was a paid acquisition engine that worked from click to booked client. Meta, the website, and Go High Level were three separate things that never talked to each other.
The brief: build the connective tissue. Six Meta campaigns generating demand, a website converting it, and GHL turning leads into conversations automatically.
Antonio handled Meta and campaign architecture. Sean handled CRM setup and GHL automation. Together: a system where a lead entering through an ad arrived in GHL with a follow-up already running.
Gates Coaching Group has products that work differently. Self-study programs and accessible entry offers convert as direct website purchases. Private coaching and membership tiers are higher-touch: people need a conversation before they commit, so they submit a lead form rather than going straight to payment.
The campaign stack was built around this split. Six campaigns running in parallel: some pushing cold and warm audiences toward direct checkout on the website, others using Meta native forms to capture interest from prospects who needed follow-up before they were ready to buy.
inquiries for the high-touch programs.
Private coaching doesn't convert at checkout. It converts through a conversation.
Meta Instant Forms captured these 186 inquiries inside the platform, pre-filled from the user's profile.
No redirect between the ad and the contact. Interest captured where the audience already was.
Why it mattered
Before the GHL rebuild, these leads sat untouched. The form worked. The follow-up side did not. That's what Sean fixed.
Pulling up the GHL account revealed 42 leads sitting in "New Lead" with zero contact attempts on any of them. The Meta campaigns had done their job. The CRM had not been set up to do its.
No automation workflows. No sequences. Leads came in, entered the pipeline, and sat there. The cost to generate them had already been spent.
The GHL account was rebuilt in one sitting. Follow-up sequences were created for each lead source and mapped to the correct pipeline stage. Every new lead coming in through Meta now triggers an automated workflow the moment it lands.
The 42 existing leads were enrolled into a re-engagement sequence. Going forward, no lead enters the CRM without a sequence already running.
Six campaigns across a $5,699 budget. All 186 leads routed into GHL with active sequences from day one of the rebuild.
$22,275 in revenue.
$5,699 in spend.
The 75 purchases came in at the Freedom entry program, by design.
Freedom is the first step in DP Gates's coaching ladder, built to bring buyers into the ecosystem and move them toward Momentum90 and The Winning Edge.
The 3.9× is the return on first transaction. Every buyer who converts here enters a nurture sequence positioned to take them further up the program stack.
Six campaigns, a rebuilt GHL automation layer, and 42 previously untouched leads recovered in one session.
42 leads were sitting in the CRM with no follow-up. The ads had done exactly what they were supposed to. Everything downstream had not been set up. Rebuilding GHL cost nothing in ad spend and immediately recovered leads that had already been paid for. The system that handles a lead after it arrives matters as much as the campaign that generated it.
We build the full acquisition engine: Meta campaigns, website conversion, and GHL automation configured to follow up on every lead from the moment it lands.
streetwiseconsultancy.com · Dublin, Ireland