How €30,000 in LinkedIn spend generated €135,000 in revenue and 60 B2B leads
⏱ 2 min read · 12 slides
Jobbio, a recruitment and employer branding platform used by over 6,000 companies globally including DocuSign, Slack, and Hootsuite, needed to fill a dual-branded career fair targeting senior HR leaders and talent acquisition managers at companies with 200+ employees. This is a buying audience with long decision cycles and a higher bar for credibility than a consumer event.
Budget: €30,000. Channel: LinkedIn only. The goal was a profitable event with deals averaging over €2,200.
When the buyer is a senior HR Director at a 500-person company, interest targeting on other platforms does not give you the precision you need. LinkedIn lets you filter by job title, seniority, company size, and industry simultaneously, so you reach exactly the decision-maker at exactly the right company.
LinkedIn Sponsored Video put the Jobbio event in front of senior HR professionals while they were already in a professional mindset. The goal at this stage was to make the right people aware the event existed.
Video content showed exhibitor ROI data from previous editions: actual numbers, actual companies, actual hires from past events.
The campaign initially drove clicks to a landing page. It worked, but the data showed a drop-off at the form. A senior HR Director clicking an ad and then being asked to fill in their details on an external website was creating a conversion problem that had nothing to do with the ad itself.
The solution was LinkedIn Lead Gen Forms, which pre-fill automatically from the user's LinkedIn profile. The buyer completes the form without leaving the platform or re-entering information they have already provided.
of all leads came through the native form.
64% of all leads came through the native LinkedIn form. Switching from a landing page to Lead Gen Forms increased conversion by capturing leads where the audience was already active, with their contact data pre-filled by LinkedIn automatically.
What changed
When LinkedIn already has the buyer's data, asking them to re-enter it on an external page costs you leads. Removing that step moved the majority of conversions onto the platform where attention and intent were highest.
A B2B lead goes cold fast. The follow-up system closed the gap between form submission and booked call.
60 qualified leads at companies with real hiring budgets. Average deal value over €2,200. Every lead routed through a 3-stage follow-up system that ensured none went cold.
€1 in. €4.50 out.
Every euro spent on LinkedIn ads returned €4.50 in revenue. In B2B, where cost per lead is naturally higher and sales cycles are longer, that result came from precise targeting, a form that removed friction from the conversion, and a follow-up system that converted what the campaign generated.
Precise LinkedIn targeting, a native form that removed every friction point, and a 3-stage follow-up that closed what the campaign opened. Each decision is visible in the data.
This campaign worked because LinkedIn reached exactly the right buyer, the Lead Gen Form removed the friction a landing page introduced, and the follow-up system converted the leads before they had time to go cold. Change any one of those three and the numbers don't exist.
We build the full system: LinkedIn targeting, Lead Gen Form strategy, follow-up automation, and CRM integration. One connected setup that runs the full acquisition cycle.
streetwiseconsultancy.com · Dublin, Ireland