11 new memberships from Google Search and Meta Ads, with conversion tracking built from zero
3 min read · 14 slides
Nineteenth Golf Club had a booking system and a growing member base, but no paid acquisition channel and no way to measure one. The Google Ads account didn't exist until 11 June 2026. The booking platform, Your Golf Booking, had no post-purchase confirmation page, so a completed sale had never been trackable.
Before the engagement, the numbers were sliding: average monthly revenue of A$8,028 across January–April, and new membership sign-ups down to just 3 a month by March and April.
Google Tag Manager and GA4 were implemented and linked, and a begin_checkout conversion was configured to fire on the booking call-to-action. Since Your Golf Booking had no purchase-confirmation page, booking intent was adopted as the honest, measurable KPI: a deliberate choice within the platform's limits. The Meta pixel was confirmed live for purchase-event optimisation.
across three stacked campaigns.
A prospecting campaign ("Memberships – WV") did the expensive top-of-funnel work, reaching people who weren't searching yet. A trial-offer campaign carried demand into the window. A small retargeting campaign kept warm prospects in view.
Together they put the venue in front of ~14,800 people and generated 140 pixel-tracked purchase events.
"nineteenthgc | Search | Phase 2" was built around high-intent terms: indoor golf simulator, driving range, screen golf. It ran a Maximise-Conversions strategy from the account's first serving day, 12 June.
264 booking-intent clicks came through at A$1.14 each, roughly 6× cheaper than Meta's cost per action, because by the time someone searched, Meta had already put the venue on their radar.
Without Meta, there is little branded or category search for Google to capture. Without Google, warmed prospects leak away at the moment of highest intent. Membership sign-ups cluster from 17 June to 12 July, exactly the window when the June "Memberships" push was live across both channels: the clearest evidence they worked as one system.
All active, all carrying a 3-month (13-week) minimum term. Sign-ups ran steadily from 17 June onward, tracked in TrackMan and excluding the owner's own ~10 sign-up/test entries. One pending payment and one same-day cancellation are noted for transparency but not counted in the 11.
Commission is a flat fee by tier: Bronze A$24, Silver A$40, Gold A$52, on the 11 qualifying new memberships. The 11 new members alone generated A$2,266 in their own transactions during the window (membership payments plus bay bookings and extras), and being on rolling memberships, continue billing every week beyond it.
A$6,380 in membership sales.
A$1,259 in ad spend.
Combined Google and Meta spend for the 8 Jun–15 Jul window against membership sales confirmed in the same window: a single-cycle snapshot.
Every one of these members carries a 3-month minimum term and keeps billing weekly on a rolling membership, so the true return compounds well beyond this snapshot.
April was the low point of the pre-engagement period at A$6,554. May, the first full month of Streetwise marketing, hit A$12,259, the best month on record, followed by A$11,526 in June.
Sign-ups had fallen to just 3 a month in March and April. The May advertising launch drove 17 new memberships in a single month, and momentum has held at roughly 9–12 a month since. 35 new members have joined since May, excluding the owner's own sign-ups.
Every new member shows up first in online sales, then bills every week in recurring revenue on a 3-month minimum term. That's the lasting value of the work.
A tracking build from scratch, two complementary channels, and a recurring membership base that more than doubled.
The program was built to be simple to hand over. Google Search is the club's single best asset at ~A$1.14 per booking action and needs almost no upkeep. Two evergreen Meta campaigns keep the top of funnel warm. The real scoreboard is the TrackMan membership count.