SaaSJuly 16, 20266 min read
Is SaaS Churn A Marketing Problem?
A numbers-first look at how much SaaS churn is driven by marketing gaps rather than the product itself, backed by 2026 retention and cancellation data.
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Perspectives on growth, sales and AI.
Long-form thinking on strategy, revenue operations, paid media and what it actually takes to scale a modern business.
SaaSJuly 15, 20266 min read
How Should An Early-Stage SaaS Startup Generate Leads With No Marketing Budget?
A numbers-first look at how bootstrapped SaaS startups actually generate their first leads without an ad budget, backed by 2026 cold email, content and community benchmarks and one of our own $15.16-cost-per-lead campaigns.
Read articleProfessional ServicesJuly 14, 20266 min read
When Should A Professional Services Firm Actually Automate Its Marketing?
A numbers-first look at when law firms, clinics and consultancies should automate their marketing, backed by real search signals and a case study where automation recovered 42 dormant leads before a single new one came in.
Read articleSaaSJuly 13, 20266 min read
What Percentage Of Your Free Trial Signups Should Actually Become Paying Customers?
A numbers-first look at what SaaS trial-to-paid conversion actually looks like in 2026, and the marketing motions, not product tweaks, that close the gap between an average result and a top-quartile one.
Read articleProfessional ServicesJuly 12, 20266 min read
Is LinkedIn Lead Gen Actually Worth It For Professional Services Firms?
A numbers-first look at whether LinkedIn lead gen pays off for professional services firms, backed by a real €30K-to-€135K campaign and the follow-up system behind it.
Read articleEventsJuly 11, 20265 min read
How Much Should You Actually Spend To Sell Out Your Next Event?
A numbers-first breakdown of what it actually costs to sell tickets in 2026, benchmarked against a real 15.5x ROAS, 3,500-ticket campaign.
Read articleEcommerceJuly 10, 20266 min read
How Much Should You Actually Spend On Marketing To Grow Your Ecommerce Store?
A numbers-first breakdown of what ecommerce brands should budget for marketing in 2026, backed by real acquisition cost benchmarks and one of our own funnel results.
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